Reflecting on SXSWi 2013 with IBM’s Todd Watson

TurboTodd and I got together for our annual post SXSW Interactive ramble.  South by Southwest Interactive, now clearly the premier emerging web technologies conference, happens right here in our hometown of Austin, Texas. Todd and I go on for 25 minutes or so, reflecting on author Douglas Rushkoff’s keynote on his newest book, Present Shock; Al Gore’s keynote, “The Future;” Scott Belsky’s talk on Behance, a portfolio site for creative professionals across industries, and a lot more. This is one where we have a hard time hitting the stop button, and for good reason.

A little SXSW history
SXSW Multimedia was officially launched as a third track of the larger SXSW event in 1995 and was renamed SXSW Interactive in 1999. But since 2007, when a new web startup named Twitter became the buzz of the conference and gained a great deal of traction due to that buzz, SXSWi has grown to be the largest of the festival which includes music and film tracks as well. It may now be the largest event of its kind drawing over 30,000 attendees this year. The entire week and half of SXSW is the highest revenue-producing event for the Austin economy, with an estimated economic impact of $167 million in 2011.

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