Social media strategies for building a powerful brand

I sat down at SXSWi a few weeks ago with Susan Emerick and Chris Boudreaux, co-authors of The Most Powerful Brand On Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media. Susan and Chris are social strategists/leaders, at IBM and Accenture respectively, and bring a wealth of experience and insight to the conversation on where the rubber meets the road in social business.

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