I sat down at SXSWi a few weeks ago with Susan Emerick and Chris Boudreaux, co-authors of The Most Powerful Brand On Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media. Susan and Chris are social strategists/leaders, at IBM and Accenture respectively, and bring […]

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        I sat down at the SXSW Interactive conference in Austin, Texas a few weeks ago for a social business roundtable with five colleagues deeply involved with social media strategy at IBM. Here are a few highlights: Scott: Let’s go around the group and hear what you all are excited about this year […]